Open Letter Indiegogo Campaign

Woohoo! 308 heroic humans contributed $34,853 to get the Open Letter published in the LA Times on Sunday, November 10th. The remainder went to the Alliance on Climate Education.

Author Archives: Mike Gintz

Campaign Update: What we’re gonna do with all this cold, hard cash

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Hello friends- As we welcome our 200th contributor, we thought it time to post another update on the campaign. Things are going really well! We’ve raised almost 30,000 dollars, which is enough to buy an ad in the LA Times (one of the many publications who have already approved the letter for publication). It has   …Continue Reading


FAQ: What happens if you make more than your goal?

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As you can see, many of the papers that provided advertising approval have lower ad rates than The Wall Street Journal. If our campaign goes really well and we make more than $161,000, we’ll publish the Open Letter in one or more of these other papers in addition to publishing it in The Wall Street   …Continue Reading


FAQ: What happens if you don’t reach your goal?

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This is a flexible funding campaign, which means that if we don’t make our goal, we will still get however much we do raise, minus platform fees. The fees are higher if we miss our goal – one of many reasons you should help us reach it! Depending on how much money we succeed in   …Continue Reading


FAQ: Why not do an Op-Ed instead of a paid advertisement? Op-Eds are free.

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They are, but they also present a few issues: Op-Eds are subject to being tweaked by newspapers’ editorial boards after being submitted for publication. Op-Eds are very clearly framed as OPINIONS. We feel strongly that what we’re advocating in the Open Letter is not an opinion, but an incontrovertible reality. But most importantly: An op-ed written   …Continue Reading


FAQ: Why the Wall Street Journal?

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The Wall Street Journal is a globally-read business newspaper that will be extremely familiar to the addressees of the letter – it is likely already arriving on their doorsteps every day. The Journal is very pro-business and has repeatedly taken an editorial stance in opposition to aggressive climate change action – sometimes merely expressing concern   …Continue Reading


FAQ: What is this fundraising campaign all about?

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The purpose of this campaign is to raise enough money to get the Open Letter published as a full-page ad in the Wall Street Journal. The cost for that ad is $149,222.050. We’ve set our goal at $161,000, which is just enough to pay for the ad and all campaign-related administrative fees (Indiegogo and PayPal).


Addressee Profile: Peter Voser, CEO of Royal Dutch Shell

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Peter Voser is the CEO of Royal Dutch Shell. Voser made our list because Royal Dutch Shell is one of the two largest oil and gas companies on the planet by revenue. (Shell, like all our oil-and-gas-company-addressees, is among the world’s largest companies of any type, not merely large for an oil-and-gas company.) Shell operates in   …Continue Reading


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