Open Letter Indiegogo Campaign

Woohoo! 308 heroic humans contributed $34,853 to get the Open Letter published in the LA Times on Sunday, November 10th. The remainder went to the Alliance on Climate Education.

Addressee Profile: Warren Buffett

Warren Buffett is an American business magnate, investor, and philanthropist. Buffett is the primary shareholder, chairman and CEO of Berkshire Hathaway. He made our list by being the fourth wealthiest person on Earth. Positive Moves Buffett appears to believe climate change is real. [source] Berkshire Hathaway has invested extensively in solar power, wind energy and   …Continue Reading

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FAQ: Do you actually think any of the addressees are going to read this letter or change because of it?

As far as getting the addressees to read the letter, we think publishing it in the WSJ, with the names of thousands of supporters attached, stands a better chance of actually getting in front of them than writing their corporate headquarters would. In addition to being an invitation for people with power to change their   …Continue Reading

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FAQ: Is the Open Letter associated with any existing organizations?

No. There are two main reasons we decided to go it alone for now: Time. We are acutely aware of the urgency of this issue and did not want to delay our effort if we could help it. Establishing ourselves as a non-profit or finding one suitable for partnership would have put off launching the campaign   …Continue Reading

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Addressee Profile: Jeff Fager, Chairman of CBS News

Jeff Fager is the Chairman of CBS News. He made our list by heading up one of the top ten news outlets (ranked by audience size).   Positive Moves CBS ties climate change to other issues, such as energy, human violence, and drought. [1 2 3] CBS News overtly connects extreme weather events to man-made   …Continue Reading

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FAQ: What happens if you make more than your goal?

As you can see, many of the papers that provided advertising approval have lower ad rates than The Wall Street Journal. If our campaign goes really well and we make more than $161,000, we’ll publish the Open Letter in one or more of these other papers in addition to publishing it in The Wall Street   …Continue Reading

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Addressee profile: John Watson, CEO of Chevron

John Watson has been the CEO of the Chevron Corporation since January 1, 2010. He made our list by heading up the fourth largest oil and gas company by revenue.     Positive Moves Chevron invests in many renewable/green technologies. [source] Watson supports eliminating government subsidies for fossil fuel companies. [source] Why it’s not enough   …Continue Reading

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FAQ: What happens if you don’t reach your goal?

This is a flexible funding campaign, which means that if we don’t make our goal, we will still get however much we do raise, minus platform fees. The fees are higher if we miss our goal – one of many reasons you should help us reach it! Depending on how much money we succeed in   …Continue Reading

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Addressee Profile: Susilo Bambang Yudhoyono, President of Indonesia

Susilo Bambang Yudhoyono has been President of Indonesia since 2004. He made our list by heading up the fourth highest greenhouse gas emitting country in the world.     Positive Moves Yudhoyono, approved a two-year extension to a 2011 moratorium that bars new logging and palm oil plantation permits under a $1 billion. The deal preserves   …Continue Reading

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Addressee Profile: Amancio Ortega

Amancio Ortega is a Spanish business executive best known for his work in the fashion industry. He is a cofounder of the retailer Zara and the fashion group Inditex. He made our list by being the fourth-wealthiest person in the world. [source]   Positive moves In 2008, Ortega created a global alternative-energy network and committed   …Continue Reading

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FAQ: Why not do an Op-Ed instead of a paid advertisement? Op-Eds are free.

They are, but they also present a few issues: Op-Eds are subject to being tweaked by newspapers’ editorial boards after being submitted for publication. Op-Eds are very clearly framed as OPINIONS. We feel strongly that what we’re advocating in the Open Letter is not an opinion, but an incontrovertible reality. But most importantly: An op-ed written   …Continue Reading

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