Open Letter Indiegogo Campaign

Woohoo! 308 heroic humans contributed $34,853 to get the Open Letter published in the LA Times on Sunday, November 10th. The remainder went to the Alliance on Climate Education.

Addressee Profile: Ben Sherwood, President of ABC News

Ben Sherwood is the president of ABC News. He made our list by heading up the largest broadcasting company in the world (by revenue) — and one of the Big Three television networks.   Positive Moves ABC’s Earth 2100 provided a mainstream audience with a vision of the toll climate change, overpopulation, and the misuses   …Continue Reading

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FAQ: Why the Wall Street Journal?

The Wall Street Journal is a globally-read business newspaper that will be extremely familiar to the addressees of the letter – it is likely already arriving on their doorsteps every day. The Journal is very pro-business and has repeatedly taken an editorial stance in opposition to aggressive climate change action – sometimes merely expressing concern   …Continue Reading

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Addressee Profile: Bob Dudley, Group Chief Executive of BP

Bob Dudley is the Group Chief Executive and a director of BP. He made our list because BP is the fifth-largest energy company by market capitalization, fifth-largest company in the world measured by 2012 revenues, and the sixth largest oil and gas company measured by 2012 production. [source] As of December 2012, BP had operations in   …Continue Reading

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FAQ: What is this fundraising campaign all about?

The purpose of this campaign is to raise enough money to get the Open Letter published as a full-page ad in the Wall Street Journal. The cost for that ad is $149,222.050. We’ve set our goal at $161,000, which is just enough to pay for the ad and all campaign-related administrative fees (Indiegogo and PayPal).

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Addressee Profile: Dilma Rousseff, President of Brazil

Dilma Rousseff has been the President of Brazil since January 1st, 2011. She made our list of addressees by being the head of state of the country emitting the third highest amount of greenhouse gases in the world. Positive movement: In June 2013, Rousseff announced 6.1 billion reais ($2.85 billion) to fund renewable-power and biofuel   …Continue Reading

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Addressee Profile: Bill Gates

Bill Gates made our list of addressees by being the world’s second richest parent in 2012 (he’s actually #1 in 2013). [source]   Positive Moves Gates is pro-carbon tax and made it clear that if he had one wish for the world, it would be to solve the coming climate crisis. [source] He attempts to   …Continue Reading

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FAQ: What do you hope the Open Letter will accomplish?

We hope the letter will raise the profile of the issue of climate change. The more public pressure political leaders feel, the more likely they will be to take action via legislation (see the American Civil Rights Movement of the 1960s for some precedent). The more public pressure energy execs feel, the more likely they   …Continue Reading

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Addressee Profile: Brian Williams, Managing Editor of NBC News

Brian Williams is the anchor and managing editor of NBC Nightly News. He made our list by being managing editor of the #1-rated newscast in America, with a weekly audience of approximately 10 million viewers. Positive Moves Williams called out the Koch brothers after mentioning the Richard Muller study, explaining how Muller’s results go against   …Continue Reading

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Addressee Profile: Peter Voser, CEO of Royal Dutch Shell

Peter Voser is the CEO of Royal Dutch Shell. Voser made our list because Royal Dutch Shell is one of the two largest oil and gas companies on the planet by revenue. (Shell, like all our oil-and-gas-company-addressees, is among the world’s largest companies of any type, not merely large for an oil-and-gas company.) Shell operates in   …Continue Reading

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There Is an Alternative

Our buddy Farhad came up with this awesome meme-just-waiting-to-happen: So we thought we’d give it a boost by posting a Photoshop template for it: Post links to your creations in the comments!  

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