Latest from the Blog
- To sum up… December 3, 2013
- The Open Letter will run in the LA Times this Sunday, November 10th! November 4, 2013
- La Lettre Ouverte October 21, 2013
The first week of the campaign got us off to a very strong start! We are astonished and humbled by the $26K+ you all have contributed so far. It’s incredibly heartening.
Clearly we still have a long way to go, so it’s crucial that you keep spreading the word to your networks. If we’re going to raise $161K, this campaign has got to go beyond one or two degrees of social separation.
So, what makes things “go viral” on the web? Video.
To that end, we want to put together a video montage of a single read-through of the letter. You’ve probably seen something similar done before, but if not, here’s an example of what we’re going for. We need as much raw material for this as possible, so we’re making an open call for submissions.
If you don’t know how to make a video of yourself, the link above has some tips on that, too.
We’ll be taking submissions all week, then next weekend we’ll be knitting them together into one inspirational (and hopefully contagious) video.
Get to it, everybody!