Open Letter Indiegogo Campaign

Woohoo! 308 heroic humans contributed $34,853 to get the Open Letter published in the LA Times on Sunday, November 10th. The remainder went to the Alliance on Climate Education.

FAQ: What happens if you don’t reach your goal?

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This is a flexible funding campaign, which means that if we don’t make our goal, we will still get however much we do raise, minus platform fees. The fees are higher if we miss our goal – one of many reasons you should help us reach it!

Depending on how much money we succeed in raising, we will still be able to buy ad space and publish the Open Letter in one or more of the other publications we received approval from (in descending order of cost):

This is, of course, only a subset of the magazines and newspapers currently being published. We’ve written elsewhere about why we have targeted The Wall Street Journal. Beyond that, we used our discretion complicated algorithm to identify which outlets we think will make the Open Letter most effective.

Adam Ginsburg 12/31/05 Panorama taken from Westlands Park in Greenwood Village, Colorado

If we don’t raise enough even to buy the lowest-priced ad, we will donate all raised funds directly to a climate change education organization. We’ll also be very disappointed, but we still will have done something.


2 thoughts on “FAQ: What happens if you don’t reach your goal?

  1. Pingback: FAQ: What happens if you make more than your goal? | The Open Letter

  2. Pingback: Campaign Update: What we’re gonna do with all this cold, hard cash | The Open Letter

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